The Challenge: Niche’s B2B Higher Ed marketing web presence was a fractured collection of siloed, "one-and-done" pages. With no cohesive user journey and disjointed form-fills that acted as conversion dead ends, the site lacked the structural infrastructure to nurture institutional prospects effectively.
The Solution: Architected and deployed a fully integrated, responsive Webflow ecosystem that connects high-level brand awareness directly to lead generation. By mapping a logical, fluid information architecture, the new web presence transforms isolated pages into a continuous loop—driving higher enrollment-marketing prospects from the main Higher Ed hub down into targeted Solution and Product funnels.
Before the overhaul, the B2B Higher Ed marketing footprint suffered from a lack of design system integration and unified UX strategy. The primary issues included disjointed architecture, conversion dead ends and fragmented branding.
Without a unified structural template, the pages lacked a consistent visual hierarchy, creating a disjointed brand experience for institutional clients.
Every unique page featured its own independent form-fill. Once a user submitted their information, the journey abruptly stopped, missing critical opportunities to introduce them to complementary products or deeper solutions.
The redesign replaced static landing pages with a dynamic, interconnected web ecosystem built around user intent. The core Higher Ed marketing page now serves as a strategic launchpad, deploying clear visual hierarchies and definitive CTAs that steer users toward specific Solution and Product pillars.
Built as deep-dives into Niche’s B2B capabilities, these pages contain direct lead-gen workflows but are architected to flow back into broader solution pages—ensuring the user is never left at a dead end and can continuously explore the ecosystem.
Tailored to institutional pain points, these pages feature high-converting lead generation forms optimized for web performance, while seamlessly cross-linking users to the technical products that power those solutions.