Every month, B2B puts together 1-2 email marketing campaigns through a collaborative effort with creative and marketing. Our evergreen emails are great representations of core branding - harkening to simple, beautiful and student/family focused visuals. Never do we want to overcomplicate how beneficial Niche is. It’s easy, we’re were the students are. :)
All emails have personalized headers and small differences that let users know they are reading content tailored for them.
Photos and graphics bring the brand to life. PK12 schools and University partners are able to see students and families on Niche.
Email copy can get overwhelming; illustrations provide a space for the eye to rest and add humor to high value asks.
With our evergreen content, we leave the core branding simple and unburdened by a ton of color. The message can shine.
