Every year, Niche does an internal challenge for all employees to spend time outside during the Summer months. All participants get a shirt, water bottle with a logo mark on them to commemorate the year. The winners get a medal to hang around their necks.
Check out my creative process!
After collecting some inspiration from places like Dribbble or past projects that pertain to the brief, I take 15 20 minutes to create as many ideas as possible. No editing, just ideas.
After stepping back, grabbing a snack or coffee - I go back in and see if any ideas are worth editing to make work better. Sometimes, no - this time, I just worked through three variations.
Adding color is a great way to see if these designs can come to life. After adding color I check the ideas with the rest of the creative team to make any changes before providing some variations for marketing.
Along with the two at the top, I send these to our internal creative team to get thoughts and feedback.
Before sending it over to marketing, this was the final creative pick!