After Niche acquired Goodkind, and renamed the product Niche Engage, the GTM launched. One leg of the launch was Linkedin ads, targeted to higher ed and K12. These are some pulls of that campaign.
As we are merging with an already existing product the assets/ui/look/feel is being explored. But a key part of this GTM was identifying people using the product; showcasing what the UI of Niche Engage looks like.
Exploring those visuals have potentially changed how we showcase mockups as a brand going forward.
A/B testing is a large part of this campaign to test what keywords and minimal asset changes resinate with each audience.
In exploring how we were going to market this product; I came up with out of the box ideas of how to target key ideas through out of the box illustrations. These didnβt land as well as others, but wanted to highlight drafts of explorations.
When collaborating with marketing, itβs important to really hear and understand what is performing in the market. More straightforward illustrations perform higher.
Reusable assets streamlines the creation of future collateral for the team. Itβs great to lead the charge in sustainable and integrated design for the team.