The Persona Survey is lead by Niche’s Enrollment Marketer who creates key insights that help universities and colleges understand the junior high school class who are applying. The personas are specific and defined so he didn’t want any racial, gender or sexuality qualifiers to misname the results of his findings. These fun faces and blobs were a solution to pinpoint the personalities of these students without skewing the results.
I first wrote out words that describe the personas to think through the best facial expressions. Then drafted some faces. The elements with the blobs were also drafted out to identify what is the most important. Our Creative Director was key in providing great feedback throughout the entire process; which made this project really fun.
Each persona was created on a separate card to be shared on the Enrollment Insights Blog or send out individually in marketing content on social.