Logos + Branding
Logos donβt make a brand, but I am a firm believer that a beautiful logo is an essential start to a holistic brand strategy. My logos always begin with sketches, then are traced in black and white and finalized with color. Every logo needs to make a bold statement in any form, black and white, greyscale and color.
Looped Studios Branding
Looped is a traveling fiber art collective, enhanced by passion, unified by women and driven by confidence to connect the present worldview to the historical power of tradition.
Check out the full build and design here; my new branding and illustration studio OddWink!
Common Good Community Builders Branding
Common Good Community Builders is a company aimed at developing community first housing communities. Clean and modern visuals let the photos tell the human story. Humans come first. Building next.
Check out the full build and design here; my new branding and illustration studio OddWink!
Koinonia Fellowship Branding
This fun and illustrative branding caters to a young professional ministry at A&M United Methodist Church. Multiple pieces aim to make this diverse package perfect for digital and print collateral.
Check out the full build and design here; my new branding and illustration studio OddWink!
The Next Ten Identity Branding
Planning & Development department within the City of College Station aimed to engage citizens to participate in planning the next ten years of civic development.
Games of Texas 2022-2023 Logo Design
After Games of Texas 2019, College Station had the opportunity to bid for Games of Texas 2020. This retro logo design was something Games of Texas had never done before, and pushed the boundaries for state-wide athletic tournament design. The retro badge was also paired down to a minimal pin and parceled out to create a wordmark for a letterhead. (The last logo designs are safer options to chose from. The Parks and Recreation department chose the retro design.)
Wildly Opinionated Podcast Design
This podcast is a relaxed dialogue about the wild animal kingdom aimed to make wilderness conservation cool. Started by a Texas A&M graduate, this podcast has blossomed to become a commentary about wilderness, animals and life. Left is the primary logo, below is the secondary logo.
Jaylee Ray Lee Designs Logo
Jaylee Ray is a full time crafter who sells her one of a kind designs at farmers markets weekly. Because her crafts arenβt digital, she needed a design that could be easily stamped onto cardboard, wood, paper and fabric.
Samatha Gray Photography Logo
After seeing Jaylee Rayβs design above, Sam wanted a new logo and sticker to make her photography business stand out. We drew out an icon that would instantly tell potential customers that she was a photographer who adored nature and natural surroundings. Her final fibers always have warm and romantic tones, so it was easy to choose her primary colors of rusty red and warm yellow.
Amanda Loy Coaching Logo
Amanda is a Mindset + Wellness Coach who got her start on Facebook in 20012. She is known for being unapologetic while struggling with anxiety. After discovering she was BRCA+ her social media blew up and wanted to brand herself accordingly. We worked through many potential logos and finalized the left logo. We also further made her logo social media friendly and stamp friendly for her on-on-one mailings and social media presence.
